Unique Forces: Fast Food in China

Jackie Greenizan brings international flair and deep local knowledge to her role as Director Marketing and Innovation for McCains, China. In the fast service restaurant business, this means she has a keen focus on the unique forces and tastes of Chinese consumers. Food safety is a major issue for Chinese consumers, with consumer-facing companies often bearing the brunt of consumer anger when things go wrong. What role … Continue reading Unique Forces: Fast Food in China