Unique Forces: Fast Food in China

Jackie Greenizan brings international flair and deep local knowledge to her role as Director Marketing and Innovation for McCains, China. In the fast service restaurant business, this means she has a keen focus on the unique forces and tastes of Chinese consumers. Food safety is a major issue for Chinese consumers, with consumer-facing companies often bearing the brunt of consumer anger when things go wrong. What role … Continue reading Unique Forces: Fast Food in China

Be Curious: Innovation and Creativity in China

Sarah Kochling brings more than 25 years of China experience to her innovation consultancy. She shares her advice on increasing creativity at an individual and company level. Her number one tip? Be curious. China and Chinese companies are often called out as not innovative, particularly in foreign media. Do you believe this is true? If not, why?  Certainly not. I think some Chinese firms are incredibly … Continue reading Be Curious: Innovation and Creativity in China